All 50 state broadcasters’ associations, along with D.C. and Puerto Rico, are urging Congress to regulate AI-generated deepfakes through the NO FAKES Act of 2024. This bipartisan legislation, supported by Senate and House leaders, aims to protect individuals’ voice and visual likenesses, including broadcasters, from unauthorized AI replicas. It addresses concerns over deepfakes that could damage reputations and undermine public trust. The Act balances protections with First Amendment rights, offering exclusions for legitimate news reporting. Broadcasters argue that the legislation is crucial to combat misinformation and safeguard public trust in local media while providing federal remedies for affected individuals.