The Ad Council is launching a first-ever Trade Association Advisory Committee (TAAC) to join forces with industry leaders and tackle critical social issues through powerful advertising campaigns. This committee brings together heavyweights across traditional and new media, with representatives from the National Association of Broadcasters (NAB), Radio Advertising Bureau (RAB), Television Advertising Bureau (TAB), Digital Place Based Advertising Association (DPBAA), and the Interactive Advertising Bureau (IAB). Their initial mission is to support the “Love, Your Mind” campaign during Mental Health Awareness Month in May. This campaign aims to raise awareness and extend mental health resources to those in need. The RAB has even partnered further with the Ad Council to launch a new program allowing advertisers to sponsor public service announcements (PSAs) starting May 22nd.