IBA returns to its roots.

It’s hard to believe it’s been a whole year since Ron Stone patched together an alliance of radio stations and vendors to pull off a successful fundraiser to give aid to pandemic-struck families. But it has been an unbelievable year, in the midst of which Ron formalized that alliance into the Independent Broadcasters Association, which is now laying plans for the second annual “Radio Cares—Feeding America” event. The day will be Wednesday, April 14, with the help of Benztown, McVay Media, and Vipology. Major event sponsors include Gen Media Partners and Sun Broadcast Group; participating stations, which do not have to be IBA members, are free to solicit local sponsors as well. For more information, visit www.iba.media.

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