A study by in-game audio advertising platform Odeeo, analyzing 75 million in-game audio ad impressions across 400 game titles, reveals the effectiveness of audio advertising in the video game industry. The study indicates an exceptionally high engagement rate, with over 90% of audio ads not being skipped by gamers. The first ad in a session recorded the highest click-through rates, with a minimal skip rate of just 6%. Shorter ads, especially those focusing on the initial 10 seconds, were found to be more successful, yielding better engagement and completion rates. Balancing ad volume to enhance user experience, considering game volume’s impact on engagement, and recognizing the opportunity for publishers and advertisers with mobile gamers keeping device volume above 10% were highlighted as key recommendations. Odeeo aims to help advertisers unlock the power of in-game advertising, emphasizing the impact of audio in the advertising space.