FCC Chairwoman Jessica Rosenworcel visited WRBJ in Jackson, MS, a station part of the FCC’s geo-targeting pilot program, discussing the benefits with owner Steve Roberts. The program, exploring hyperlocal content delivery, employs FM boosters to transmit targeted updates within specific areas. Roberts noted improved market coverage and revenue, aiding small businesses. Rosenworcel’s proposed rule would allow FM broadcasters to deliver geo-targeted content, garnering support from advocates for tailored information in diverse communities. Despite opposition from some, including concerns about advertising rates, the initiative aims to enhance radio’s reach and relevance, particularly for minority and underserved groups.