Edison Research’s latest report highlights a decline in Americans’ interest in music discovery, impacting radio’s role in this area. While 49% of Americans still value staying current with music, this is down from 53% in 2016. AM/FM radio, once a top source for new music, now ranks third with 58% usage, especially declining among younger listeners. Despite these shifts, radio remains influential among older demographics. The report emphasizes the need for tailored music promotion strategies based on audience preferences.