Christian broadcasters break it down.

Christian broadcasters emphasize the enduring power of radio, especially within the Christian community, despite the rise of digital media. Tim McDermott, a veteran broadcaster, highlights radio’s ability to create personal, one-on-one connections with a large audience. A study by FMR Associates found that 86% of Christian AC listeners tune in weekly, with radio engagement surpassing that of streaming and podcasts. Leaders like Bill Blount and Billy Irvin celebrate radio’s role in uniting and supporting communities, offering companionship and hope, particularly to those feeling isolated. The full testimony is on the NRB site, https://nrb.org.

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