A recent Veritonic survey reveals that audio and podcast ads are significantly more memorable than billboards, video, and social media ads. According to the survey, 60% of consumers remember audio ads better than billboards, with nearly half recalling them more than display or video ads, and a third more than social media ads. Audio ads also positively impact purchase intent, with 51% of consumers more likely to buy from an audio ad compared to a billboard ad. However, hearing the same audio ad excessively can be annoying. The survey indicates a preference for audio ads over other formats in learning about new products.