Nielsen’s quarterly report, The Record, shows that AM/FM radio accounts for 70% of ad-supported listening, with News/Talk formats leading in Q1 2024. Podcasts represent 20% of listening, while streaming audio services and satellite radio channels make up the rest. The report highlights radio’s dominance during daytime hours, particularly in cars, where it captures over 80% of in-car listening. News/Talk holds a 10.8% share of overall radio listenership, increasing to 21.7% for streaming platforms. Music formats like Adult Contemporary, Classic Hits, and Country also maintain solid shares, with Urban Adult Contemporary and R&B dominating in Black and Hispanic demographics.
