In a study conducted by Instreamatic and Veritonic, commissioned for an Intel campaign by dentsu, the effectiveness of AI-generated audio ads was analyzed. The research focused on Intel’s Evo Edition laptop brand, comparing generic and personalized AI-generated ads’ impact on brand metrics like awareness, favorability, and purchase intent. The study revealed that personalized AI-generated ads significantly outperformed generic ones, leading to an 18-22 percentage point increase in brand favorability and a 15-18 percentage point boost in purchase intent. Instreamatic’s technology enabled hyper-personalized ads by leveraging voice AI, incorporating listener-specific details. Intel’s Vice President of Regional Marketing emphasized the efficiency and effectiveness of personalized AI-generated ads in capturing attention and favorable brand perception. Veritonic’s CEO highlighted the importance of personalized, relevant ads in cutting through the noise and increasing meaningful brand awareness and engagement.